Design & UX
User Experience (UX), UI Design, Figma Prototyping, Information Architecture, Responsive Design, Design Systems, Adobe Creative Cloud, Brand Identity, Marketing Design, Content Strategy
Digital Experience Specialist
Web systems that work.
I design, build, measure, and maintain enterprise web experiences across UX, accessibility, SEO, CMS, and analytics.
Sitecore CMSADA and WCAGSEO and AIOGA4 reportingLocalizationReusable UIStakeholder reviewWeb governanceSitecore CMSADA and WCAGSEO and AIOGA4 reportingLocalizationReusable UIStakeholder reviewWeb governance
Impact That Matters
Building and optimizing digital experiences that connect with users and deliver measurable results. Through web development, SEO, analytics, and data-driven decision-making, I've helped increase engagement, improve search visibility, and drive significant lead growth. The results below reflect the measurable impact of these efforts on my most recent project and the business value they helped create.
- $100M+Pipeline OpportunityGenerated through digital lead growth and website optimization initiatives.
- 11,900Annual Digital LeadsUp from 600 leads in 2022.
- 81%Higher EngagementYear-over-year increase following website launch.
- 20%Traffic GrowthIncrease in overall traffic and AI/LLM-sourced visits.
A practical web operating system.
Tessa is strongest where visual design, CMS reality, compliance, search, and measurement all have to fit inside the same launch.
Web Technology
Sitecore, Optimizely, WordPress, HTML5, CSS3, JavaScript, React, Bootstrap, Front-End Development, MVC Project Structure, Component Development, Mobile-First Design
Optimization
Technical SEO, Schema Markup, GA4, Semrush, AI Search Optimization, Performance Monitoring, Screaming Frog, Search Visibility
Accessibility
ADA Compliance, WCAG 2.2, Accessibility Audits, Keyboard Navigation, Accessible Forms, Accessibility Remediation
Global Web Operations
Website Administration, Localization, Translation Management, Content Governance, Personalization, Vendor Coordination, Digital Governance, Cross-Functional Collaboration
Process built for success.
A repeatable path for web work that needs stakeholder approval, clear content, accessible behavior, and measurable follow-through.
Discover
Clarify audience, business goal, CMS constraints, accessibility needs, SEO risks, and stakeholder requirements.
Structure
Map content, navigation, page hierarchy, metadata, and reusable section patterns before visual design gets too far ahead.
Design
Create clean, responsive UI direction that balances brand expression, usability, readability, and accessibility.
Build
Implement semantic, mobile-first pages and CMS-friendly components using practical front-end development patterns.
Validate
Test responsive behavior, keyboard access, forms, alt text, contrast, analytics expectations, and stakeholder review paths.
Optimize
Use GA4, SEO, accessibility, 404, and content-quality findings to recommend focused improvements.